It all starts with a vision

We are Pennanen Design Studio

We design.

We are an award winning full service design-consulting agency specializing in automotive, industrial and graphic design.

Our extensive expertise and experience ensures that the design process runs smoothly from the first sketch to prototype ready for production or publishing. Keeping open communication with our clients ensures a final product that is tailored to best fit their needs as well optimizing the manufacturing costs of production.

We deliver.

The initial designs are transformed into realistic virtual products with the aid of 3D software. These virtual reality prototypes can be transformed into renderings or animations to be viewed on screen to help the evaluation. For project acceleration real prototypes can be created in in-house workshop.

Our suppliers and partners are carefully selected to maintain our high standards in design, quality and confidentiality.

Design approach.

We help our clients define, design and deliver successful design solutions that add business value.

Design is a creative problem-solving exercise where facts, intuition and previous experience are carefully combined.  Ergonomics and feasibility are also natural elements in our design process

About us.

We are a local and global team of talented designers aiming to create the best design solutions efficiently.

Our studio is located in Raasepori which continues to inspire us and our guests with it’s modern design and historic surroundings.



Our team

The core of Pennanen Design are the associates Pasi Pennanen and Hanna Oksanen. The rest of our networking team of experts are placed locally and globally.

Pasi Pennanen

Pasi Pennanen

Automotive & Industrial Designer, Founder

With 20 years of transportation and industrial design experience Pasi combines his expertise and knowledge with his drive and passion for design. Pasi has worked for renowned brands such as: Jaguar, Honda and Zagato Centrostile. He is the first Finnish Transport Designer to graduate from the famous Royal College of Art in London. 

Pasi is a quick and creative problem solver that can lead several projects simultaneously with ease. When he’s not running the show, on his leisure time, he sails and paints.

Hanna Oksanen

Hanna Oksanen

AD, Graphic Designer, CEO

Art Director, lead graphic and user interface designer. Hanna has worked in advertising, multimedia and graphic design studios in London and Milan. She is a creative and versatile team player with a good eye for details. 

She graduated with First-Class Honours in Graphic Design from the Coventry University. When Hanna isn’t designing the next logo or brain storming an user interface, you may find her painting, sailing and keeping fit.

Ilkka Riihonen

Ilkka Riihonen


Ilkka is the multitalented studio creative. He is the video editor, animator, graphic designer and also a 3D modeller just to name a few.

When IIkka isn’t working away in the studio you may catch him listening to music or dancing the night away.  

We are firm believers in the classic phrase "form follows function". The aesthetic side of the product is born from the functionality, only then the created forms are natural and justified.

Our Work


Industrial design

  • Product Design
  • Ergonomics
  • Material Technologies
  • Design for Manufacturing
  • Material Technologies
  • Automotive Exterior Design
  • Automotive Interior Design
  • Yacht Design
  • Advanced Engineering
  • Aerodynamics
  • Hydrodynamics
  • Ergonomics
  • Colour and Trim

Graphic design

  • Web Design
  • Photography
  • Video shooting & Editing
  • Animation
  • Digital Image Processing
  • Illustrations
  • Logos & Identities
  • Brochures
  • Marketing materials
  • Packaging Design

User interface design

  • UI Design
  • UX Design
  • Icons
  • App Design
  • Usability

Concepts & prototypes

  • Concept Design
  • CG Rendering
  • Clay Models
  • Prototypes
  • Design for Manufacturing
  • 3D Modelling



  • "I have worked closely with Hanna for six years. During this time, she has been an invaluable help in drafting and executing marketing visuals ranging from brochures, cookbooks and packaging layouts to videos and animations. She has a steady eye and hand which are focal in building consistent brand visuals. Hanna can be counted on deadlines and technical quality of deliverables, and she never hesitates to push the extra mile whenever needed."

    Jenni Kujala, Marketing Director, Baking & Cooking, Metsä Tissue

  • ”We’ve worked together with Pennanen Design in several projects for a long time. In every project we enjoyed the flexible co-operation as well as the high-quality results. A great user experience and stunning looks is always important whether we are  developing solutions for consumers or businesses.”

    Timo Salminen, CEO. Ficonic Solutions Ltd

  • "Hanna and Pasi have been key members in our extended design team. Great result oriented approach as well as an ability to think out-of-the box. Creative and functional thinking combined."

    Mervi Heinaro, CEO. Flexound Ltd

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